Industry · Indian D2C
AI agents for Indian D2C brands.
Built for the Indian D2C economics: voice agents in Hindi/Tamil/Bengali/Marathi at ₹3–5/call, COD-confirm flows that protect margin, and ad-ops that match the volume + budget reality of D2C scale.
The pain
- Indian COD orders refuse at 20–40% — confirmation calls protect margin but per-call SaaS pricing eats it
- Generic voice STT degrades hard on regional Indian languages and code-switching
- D2C ad budgets don't fit US-pricing SaaS retainers; rupee pricing matters
- Razorpay-side compliance constraints differ from global Stripe expectations
What fits
- Voice AI Agent ships pre-wired to Sarvam (10+ Indian languages) and Plivo / Exotel SIP
- INR Razorpay rail with PPP-adjusted pricing per agent (₹999–₹3,999 per kit)
- Ads Agent runs Meta + Google + TikTok with per-brand autonomy thresholds
- Indian legal entity (Bani Thani) and dedicated /in/ rail for Razorpay onboarding
Pricing context
COD-confirm at ₹3–5/call to merchants. Mid-volume Shopify merchant (10K calls/mo) = ₹30–50K/mo per service. Ads service ₹25K/mo per brand; social ₹35K/mo.
Most relevant agents for indian d2c
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BSK-005
Voice AI Agent (LiveKit + Sarvam)
Outbound voice agent for COD confirms and appointment calls in 10 Indian languages.
$149
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BSK-002
AI Ads Agent
Run paid ads across Meta, Google and TikTok from one approval-gated agent.
$149
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BSK-004
AI Social Media Agent
Post, reply and monitor reputation across 5 brands in under 30 min/week.
$129
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BSK-006
AI SEO Agent
Run end-to-end SEO from Claude Code — audits, schema, llms.txt, internal links, all approval-gated.
$99
Tools indian d2c typically evaluate
Honest comparisons against the alternatives this audience considers most. Each links to the full breakdown.
Frequently asked questions
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Why not use Sarvam directly?
You can — and the agent uses Sarvam under the hood. The kit ships the orchestration around it: LiveKit transport, GPT-4o-mini reasoning, ElevenLabs TTS, DND scheduler, R2 recording, HMAC webhooks. That's the production work.
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How does Razorpay onboarding work for resellers?
You set up your own Razorpay merchant account; Glitch Grow runs the India entity for our own checkout. The agent is yours to deploy under your business identity.
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GST on the kit purchase?
Yes — the /in rail handles GST per Indian regulation. Buyers get a tax invoice from Bani Thani.
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What languages besides Hindi?
Sarvam supports Hindi, English, Punjabi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Malayalam — and code-switched variants.