Blog
Field notes & playbooks.
Short, opinionated writeups from live engagements — what broke, what worked, and what we'd do differently next time. No ghost-written SEO fluff.
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8 min readAI UGC video pipeline — brief to 5 hook variants in one pass
How a single brief becomes 5–8 paid-ad-ready vertical UGC videos in under an hour: HeyGen for talking head, ElevenLabs for voice, b-roll generation, auto-crop to 9:16, captions, Meta/TikTok Ads draft. Replaces $7K+/mo specialist UGC retainers.
- AI UGC
- Paid Ads Creative
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8 min readThe HITL outbound loop: discover, draft, Discord-approve, send, learn
Cold-email senders automate the send. The hard part is the agent layer above — who to email, with which recipe, with what edit. A discover → enrich → draft → approve → learn loop that earns autonomy per recipe over time.
- AI Sales Agents
- Outbound
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8 min readHow agencies actually run a $1,497/mo managed AI ads service
The operating model behind a single-operator managed ads agency: one LangGraph agent across Meta + Google + TikTok, Discord HITL approvals, 12 ad-ops recipes. The math at 3 clients, the gotchas, the pricing tiers that work.
- AI Ads
- Agency Economics
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8 min readShipping a Shopify App — the 33 scopes that pass review and the GDPR webhooks that don't
Most Shopify Apps die in admin-UI scope rejection or in GDPR webhook misconfiguration. The validated 33-scope unified Custom App set, the three GDPR webhook handlers, and the auth-hub pattern that makes a Shopify SaaS multi-tenant by default.
- Shopify
- Multi-tenant SaaS
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7 min readBuy-once AI agent stacks vs the Zapier + Make + Vapi + Smartlead bill
Most agencies pay $5,760+/yr stacking SaaS to deliver one client. A one-time $499 purchase of a production agent stack flips the unit economics — when it's the right fit and when it isn't.
- Buy vs Build
- Agency Economics
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8 min readProduction MCP server patterns — what makes integrations resellable
Most of the ~11K MCP servers in the wild are toy demos. Here are the five patterns — auth, multi-tenancy, deploy, rate limiting, observability — that turn an MCP server into something an agency can actually charge for.
- MCP
- AI Agents
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7 min readVoice AI for Indian COD-confirmation at $0.02/min raw infra cost
Indian D2C runs on COD. Per-call markup from managed voice platforms eats merchant margin. Here's how to ship a Hindi/Tamil/Bengali voice agent on LiveKit + Sarvam for ~$0.02/min — and why it matters for the segment.
- Voice AI
- Indian D2C
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7 min readWhy client-side pixels lose 40–60% of conversions
iOS 17, aggressive tracking-prevention, and ad-block silently drop roughly half of your purchase events. If Meta can't see them, Meta can't optimize for them — and your CAC looks worse than it is.
- Attribution
- Meta Ads