Portrait via Unsplash · Usman Yousaf
Team
Priya Iyer
India Operations · Glitch Grow
Writes on Indian D2C, COD-confirm voice operations, and the Razorpay rail.
- Indian D2C ops (Shopify + COD)
- Razorpay merchant onboarding
- TRAI / DLT compliance for voice agents
- Indian-language QA (Sarvam STT)
- GST compliance for SaaS
About
Priya is the byline for the India side of the Glitch Grow catalog — Razorpay merchant flow, INR pricing, GST compliance, and the legal entity (Bani Thani) that fronts the India rail.
Day-to-day: onboarding for Indian D2C buyers, running the COD-confirm voice agent operations playbook with Shopify merchants, coordinating the Indian-language testing matrix across Sarvam (Hindi, Punjabi, Tamil, Telugu, Bengali, Marathi, Gujarati).
Areas Priya writes on: Indian D2C economics, COD-confirm operations, voice-agent compliance under TRAI / DLT, and Razorpay onboarding gotchas for new merchants.